TMGT-3309 Marketing for Managers

This course addresses the overview of marketing mix, functions, processes, and impact predictions and assessments. The course includes identification of consumer and organizational needs and the relationship of environmental issues. Students will identify the marketing mix components in relation to market segmentation; explain the environmental factors that influence consumer and organizational decision-making processes; complete a marketing plan; and use assessment methodology to predict impact on organizational performance. LEC 3, CR 3.

Credits

3

Prerequisite

Completion of 80 semester credit hours towards the BATOM program

Outcomes

  1. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
  2. Develop effective marketing strategies to achieve organizational objectives.
  3. Design a strategy implementation program to maximize its chance of success.
  4. Communicate and defend Marketing recommendations for organizational success.